Scene of the festival

Attendees included representatives of the Agricultural Trade Promotion Center under the Ministry of Agriculture and Environment; the Central Coordination Office for the National Target Program; the province’s departments and sectoral agencies; units under the Departments of Agriculture and Environment of Hanoi, Phu Tho, Thanh Hoa, Tuyen Quang and Ninh Binh; and businesses, cooperatives, OCOP producers and distributors such as BigGreen Vietnam, GO! Thai Nguyen, Aloha Mall Thai Nguyen and Minh Cau Supermarket.

Representatives of cooperatives and businesses signing agreements on product sales to expand markets and enhance the value of the province’s OCOP products

One of the festival’s main activities was the signing of cooperation agreements between cooperatives and businesses, supermarkets and distributors, helping to strengthen production and distribution linkages.

The event also featured livestream product presentations to promote local specialties, reach consumers and expand sales channels on digital platforms.

Delegates performing the festival’s opening ceremony

The festival also featured the 2026 Thai Nguyen OCOP Product Development Competition under the theme “The essence of Thai Nguyen tea - Innovation in OCOP products, elevating their value”, attracting OCOP producers and teams from the province’s renowned tea-growing areas.

Delegates exploring the distinctive agricultural products on display at the festival, fostering connections between OCOP producers, businesses and consumers

Thai Nguyen currently has 598 OCOP products rated three stars or higher, including 13 nationally recognized five-star products, 118 four-star products and 467 three-star products. The festival provides an opportunity for producers to find partners, understand market demand, and improve product quality and supply capacity. The goal is to forge lasting business relationships and establish stable sales outlets, contributing to rural economic development and higher incomes for local residents.