Stepping up preparations for International Tea Festival - Thai Nguyen 2026
On the afternoon of September 3, Comrade Nguyen Thi Loan, Member of the Provincial Party Standing Committee, Vice Chairwoman of the Provincial People's Committee, and Head of the Organizing Committee of International Tea Festival - Thai Nguyen 2026, chaired a conference to review progress on preparations for the Festival.
Scene of the Conference
According to reports presented at the Conference, departments, boards, sectors, localities and relevant units have been actively implementing Festival preparations in accordance with the plan. The content, scripts and organizational plans for many tasks have been completed. The remaining work is being finalized and accelerated, including program development, communications and promotion; reception and logistics; physical and technical facilities; security, public order and safety; the reception of delegates and international guests; and other operational arrangements for the Festival.
Delegates reporting in detail on the progress of their assigned tasks and commenting on the proposed content
At the Conference, delegates discussed and commented on the draft master script for the Festival; the Opening Ceremony script; the "International Colors" art program; the "Tea in the Clouds" program; "Tea Appreciation Night"; the Festival's Closing Ceremony script; and matters relating to the Festival's organization, communications, promotion and operations.
The comments clarified the progress of each task and proposed revisions and additions to ensure consistency, professionalism, appeal and suitability for the Festival's scale and stature.
Comrade Nguyen Thi Loan, Member of the Provincial Party Standing Committee, Vice Chairwoman of the Provincial People's Committee, and Head of the Organizing Committee of International Tea Festival - Thai Nguyen 2026, delivers directive remarks
In her directive remarks, Vice Chairwoman of the Provincial People's Committee Nguyen Thi Loan directed departments, boards, sectors, localities, units and Organizing Committee members to review all assigned work and clearly define the timeline, quality requirements and responsibility for each task. The review must closely follow the master plan and ensure that no task is delayed, duplicated or overlooked.
She emphasized that International Tea Festival - Thai Nguyen 2026 is an important provincial event that will promote the image, culture, people and tea products of Thai Nguyen to domestic and international audiences. Preparations must therefore be proactive, well planned, coordinated and professional, with particular attention paid to the quality of programs and events and the experience of delegates, visitors and residents.
Regarding communications and promotional activities, she directed the relevant agencies and units to begin implementation early, diversify their formats and generate broad public awareness, thereby attracting the interest of the People, visitors, organizations, businesses and international audiences. Promotional content should highlight the value and standing of Thai Nguyen's tea plants and tea products and the distinctive features of its tea culture, while also showcasing the province's tourism potential, culture, people and image in this new stage of development.
She also directed departments, sectors, localities and Organizing Committee members to coordinate proactively and promptly address emerging obstacles; continue refining the scripts and organizational plans; and ensure clearly assigned personnel, tasks, timelines, responsibilities and deliverables. Matters requiring consultation or revision should be consolidated proactively and reported promptly so that a unified implementation plan can be agreed.
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International Tea Festival - Thai Nguyen 2026 is scheduled to take place from October 30 to November 7, 2026, featuring a wide range of distinctive cultural, artistic, promotional and experiential activities. It will give Thai Nguyen an opportunity to further affirm its reputation as Vietnam's premier tea-growing region; expand connections, cooperation, trade promotion and tourism promotion; and enhance the value and standing of the Thai Nguyen Tea brand in domestic and international markets.
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