Comrade Nguyen Chu Thu, Deputy Director of the Department of Culture, Sports and Tourism, delivers opening remarks at the training course

The training course was held to equip trainees with basic and practical knowledge and skills in building a tourism brand in the digital environment; building and developing communication channels on Facebook, TikTok, and Zalo; filming and photography skills using smartphones; applying artificial intelligence and software that supports digital content production; and at the same time guiding the building of an effective communication content system, increasing engagement, and spreading the destination's image on online platforms. In addition, it aimed to form a network of digital media practitioners in the tourism sector across the province, joining hands to spread the beauty of Thai Nguyen's culture, people, nature, and distinctive values to a large number of domestic and international visitors.

Training course attracting nearly 100 trainees

Thai Nguyen is a province with the potential and advantages to develop tourism. From its system of historical and cultural relics and distinctive traditional values to its diverse natural landscapes and tourism products tied to tea culture, the province has built a distinct identity as the Thai Nguyen destination. What is needed now is how to spread these values more strongly and reach more visitors through the digital environment. For that reason, along with investing in improving the quality of tourism products and services, equipping organizations and individuals operating in the tourism sector with digital communication skills is a necessary requirement to enhance competitiveness and gradually build a professional, modern, and friendly image for Thai Nguyen tourism.

Instructor imparting knowledge at the training course

Through the training course, trainees gained access to new trends and modern communication methods, enabling them to apply these effectively to their own units' promotional activities.