Officials chairing the Press Conference

Chairing the Press Conference were Nguyen Minh Hang, Deputy Minister of Foreign Affairs; Pham Thu Hang, Director General of the Department of Press and Information and Spokesperson for the Ministry of Foreign Affairs; Do Thi Minh Hoa, Member of the Provincial Party Standing Committee and Head of Thai Nguyen Provincial Party Committee's Propaganda and Education Commission; and Nguyen Thi Loan, Member of the Provincial Party Standing Committee, Vice Chairwoman of the Provincial People's Committee, and Head of the Organizing Committee of International Tea Festival - Thai Nguyen 2026. Also attending the Press Conference were representatives of central ministries and agencies, foreign diplomatic missions in Vietnam, and a large number of reporters from domestic and international news agencies and media outlets.

Scene of the Press Conference

Thai Nguyen has favorable natural conditions for tea cultivation, with renowned growing areas and a tea-making tradition preserved through generations. From its advantages in soil and climate to accumulated expertise in cultivation, processing and the art of tea appreciation, Thai Nguyen tea has built a distinctive brand associated with the appellation “Thai Nguyen - Foremost Land of Renowned Tea”. More than a key agricultural product, tea embodies cultural values, indigenous knowledge and the identity of the people of the tea-growing region. Promoting these values alongside technological innovation, product quality improvement, market expansion and tourism development is opening up new directions for Thai Nguyen's tea industry.

In 2026, to mark the 195th anniversary of the establishment of Thai Nguyen Province (November 4, 1831 - November 4, 2026), the province will hold International Tea Festival - Thai Nguyen 2026 under the theme “Thai Nguyen - Foremost Land of Renowned Tea”, from October 30 to November 7, 2026. The Festival aims to honor the tea plant, tea growers, artisans, cooperatives and tea businesses; promote the Thai Nguyen Tea brand; and introduce the province's historical, cultural and economic values and tourism potential to domestic and international friends. It is also an opportunity to foster connections and cooperation in tea production, processing and consumption, technology transfer, trade promotion and green tourism development.

Comrade Nguyen Thi Loan, Member of the Provincial Party Standing Committee, Vice Chairwoman of the Provincial People's Committee, and Head of the Organizing Committee of International Tea Festival - Thai Nguyen 2026, speaks at the Press Conference

Speaking at the Press Conference, Comrade Nguyen Thi Loan, Member of the Provincial Party Standing Committee, Vice Chairwoman of the Provincial People's Committee, and Head of the Organizing Committee of International Tea Festival - Thai Nguyen 2026, emphasized that Thai Nguyen Province hopes the Festival will serve not only as a cultural event but also as a bridge between heritage and development, between the province and the international community, and between tea culture and the tea economy. Through the Festival, the province hopes to expand cooperation in tea production and processing, technology transfer, branding, trade promotion, tourism development and sustainable agriculture. She expressed the hope that domestic and international news agencies and media outlets would take an interest in, support and help promote the image of Thai Nguyen as a province rich in tradition, dynamic in development, open to cooperation, friendly and hospitable. Comrade Nguyen Thi Loan also cordially invited delegates, media agencies, organizations, businesses, investors, and friends from Vietnam and abroad to visit Thai Nguyen, experience its green tea-growing areas, meet tea producers, and discover the cultural values embodied in every cup of tea.

Deputy Minister of Foreign Affairs Nguyen Minh Hang speaks at the Press Conference

Speaking at the Press Conference, Deputy Minister of Foreign Affairs Nguyen Minh Hang said International Tea Festival - Thai Nguyen 2026 is a meaningful event for advancing cultural diplomacy, honoring Vietnam's cultural heritage values, and strengthening international exchange and cooperation. She emphasized that tea is not only a product tied to cultural traditions and indigenous knowledge but also reflects Vietnam's orientation toward green production and sustainable development. The Festival offers Thai Nguyen an opportunity to strengthen connections with international partners, promote exports, attract investment, and develop the tea industry and green tourism, thereby helping translate into practice the policy of advancing cultural diplomacy and promoting the image of Vietnam and its people to the world. The Deputy Minister of Foreign Affairs requested media agencies to actively support Thai Nguyen Province throughout the organization of the Festival, helping spread the values of tea culture, promote the province's image, and introduce Vietnam's traditional cultural identity to international friends.

Comrade Do Xuan Hoa, Director of Thai Nguyen Newspaper, Radio and Television, provides information about International Tea Festival - Thai Nguyen 2026

At the Press Conference, leaders of Thai Nguyen Newspaper, Radio and Television provided information on activities within the Festival. Accordingly, the opening ceremony under the theme “Thai Nguyen - Foremost Land of Renowned Tea” will take place on the evening of October 30, 2026, at Vo Nguyen Giap Square, Phan Dinh Phung Ward, Thai Nguyen Province. The series of activities will be held at multiple locations across the province, including renowned tea-growing areas such as Tan Cuong, Dong Hy, La Bang, Vo Tranh and Dong Phuc; Vo Nguyen Giap Square, Phan Dinh Phung Ward Walking Street, Tan Thai Golf Course (Dai Phuc Commune), and ESG Valley Tea Culture Center. The activities are designed to combine culture, external relations, commerce, tourism and hands-on experiences, enabling delegates, visitors and international partners to explore Thai Nguyen's land, people and tea culture.

Journalists asking questions about International Tea Festival - Thai Nguyen 2026

During the discussion session, domestic and international journalists raised questions about coordination between the Ministry of Foreign Affairs and Thai Nguyen Province in organizing the Festival, efforts to connect with international partners, the future direction of the tea industry's development, and the event's expected impacts on tea production and business, tourism, and the livelihoods of tea producers after the Festival. The discussion focused on clarifying the goal of making the Festival an opportunity to promote the Thai Nguyen Tea brand, expand consumer markets, foster investment cooperation, and effectively leverage the values of tea culture in connection with local economic development.

As part of the Press Conference, Thai Nguyen Province also officially introduced the “Thai Nguyen Tea” brand identification code. This digital identification tool is designed to create a unified access point, helping consumers, management agencies, businesses, distributors, partners and media agencies search for and cross-check information on the brand, entities, products and related data. The introduction of the brand identification code is a step in advancing the application of digital technology to the promotion, management and development of the “Thai Nguyen Tea” brand, helping improve access to information, support market connections and increase the value of tea products in the context of integration.