Leadership of the Cooperative Alliance delivering remarks

Taking part in the training, trainees were guided on skills in idea development, scriptwriting, and shooting and editing short videos using smartphones; and practiced using CapCut software to edit videos, create subtitles, insert background music, and upload products to digital platforms such as Facebook, TikTok, and YouTube Shorts. In addition, instructors shared skills in developing livestream scripts, introducing products, interacting with customers, and effectively leveraging digital platforms to promote and sell products.

Delegates and cooperatives taking part in the Online Livestream Market connecting product promotion and consumption

Right after the training session, trainees took part in a practical session of the Online Livestream Market connecting the promotion and consumption of cooperative products, introducing many OCOP products and specialty agricultural products of the cooperatives, such as: cantaloupe, Cuc Chi tea, green tea, organic rice, arrowroot vermicelli, smoked pork, kudzu starch, wild forest honey, and other honey-based products. The livestream session was broadcast live on the Fanpage of Thai Nguyen Provincial Cooperative Alliance, the Fanpage of Thai Nguyen Agricultural Extension and Agricultural Product Market, and the channels of participating streamers and entities, helping promote products, expand markets, and connect consumption.

Trainees practicing livestreaming to introduce products on digital platforms

According to the plan, on July 10, trainees will continue to be guided through the technical process of producing lotus tea at Dam Sen, Doi Moi Agricultural Cooperative, An Khanh Commune.

Through the training program, cooperatives were equipped with additional knowledge and skills in applying digital technology to communication and trade promotion; gradually enhancing their digital transformation capacity, proactively promoting products, reaching customers, and expanding consumption markets.