Tourists experiencing culture at the Long Tong Ba Be Festival — Spring of the Year of the Horse 2026

According to statistical data, in the first three months of 2026, total tourist arrivals to Thai Nguyen reached 2,600,100, marking a notable increase over the same period last year, including 79,642 international visitors. Total tourism revenue was estimated at VND 3,604 billion. These impressive figures reflect the growing appeal of Thai Nguyen tourism and demonstrate the initial effectiveness of measures to develop tourism in a sustainable and professional direction.

These results were achieved thanks to the province's resolute direction in the synchronized implementation of tourism demand-stimulation measures and improvements to the quality of products and services. Key tourist sites and attractions continued to receive investment attention, with upgraded infrastructure, diversified visitor experiences, and better fulfillment of tourist needs. Tourism promotion and marketing were also intensified through flexible and varied approaches that effectively leveraged digital platforms, helping to spread the image of Thai Nguyen's land and people to domestic and international visitors.

Notably, distinctive tourism products linked to tea culture, eco-tourism, community-based experiences… continued to prove effective, creating a unique identity for Thai Nguyen tourism. Destinations such as Nui Coc Lake tourist area, specialty tea-growing regions, traditional craft villages… consistently maintained stable visitor numbers, especially on weekends and public holidays. Tourism service quality has also progressively improved. Accommodation facilities, restaurants, and travel agencies have focused on enhancing service quality and building a safe, welcoming tourism environment, helping to increase visitor satisfaction and the likelihood of return visits.

Thai Nguyen Province Women Entrepreneurs Association and the Gyeongbuk Province Chapter (the Korean Women Entrepreneurs Association) visiting and experiencing Dung Tan Tourist Area, Dung Tan Commerce and Tourism Center (Song Cong ward)

In the coming time, Thai Nguyen Province is committed to continuing the push toward professional, modern, and focused tourism development. Key priorities include building distinctive tourism products, improving the quality of human resources, strengthening regional linkages, and advancing digital transformation in tourism promotion and marketing. The province will also organize high-quality cultural and tourism events to create attraction highlights, contributing to establishing tourism as an important economic sector for the province.

Thai Nguyen Tourism Season 2026 promises to deliver many distinctive and memorable experiences for visitors (Photo: The beauty of Ban Chang Lake, Ngan Son commune)

With positive growth momentum from the very first months of the year, Thai Nguyen tourism is expected to continue its strong performance in 2026, making an ever-greater contribution to socio-economic development and effectively promoting the image of a dynamic, welcoming, and culturally rich locality.